The Paradox Of Choice

I recently picked up the Barry Schwartz book “Paradox Of Choice” and have just started to dig into it. It’s quite thought provoking. Has anyone read it?

I agree with Schwartz that having choices is good, but I’m becoming much more aware of there being way too many choices. Tried to buy blue jeans lately? How about ordering your cable TV package? Orange juice?

For a (detailed) sample, here is a seminar he did for Google:

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Doug Ausbury is an entrepreneur, coffee achiever, baseball addict, aspiring spousal unit, pop music geek and family man. Most of the time, he needs more cowbell...a lot more cowbell.

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Yours Truly
Doug Ausbury

Doug Ausbury is an entrepreneur, coffee achiever, baseball addict, aspiring spousal unit, pop music geek and family man. Most of the time, he needs more cowbell...a lot more cowbell.

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The soul takes flight to the world that is invisible, but there arriving, she is sure of bliss.
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