I recently picked up the Barry Schwartz book “Paradox Of Choice” and have just started to dig into it. It’s quite thought provoking. Has anyone read it?
I agree with Schwartz that having choices is good, but I’m becoming much more aware of there being way too many choices. Tried to buy blue jeans lately? How about ordering your cable TV package? Orange juice?
For a (detailed) sample, here is a seminar he did for Google: